Writing
Journal
Essays and notes on branding, brand strategy, positioning, marketing and the business of building companies.
8 September 2026 · 7 min read
The Sabyasachi Brand Strategy: How Heritage Becomes a Distinctive Luxury Identity
A closer look at how Sabyasachi Mukherjee connects heritage, design and retail—and the difficult decisions involved in growing a distinctive luxury house.
2 August 2024 · 6 min read
The Old Money Trend: Timeless Elegance Reimagined
Old money trends has been quietly making waves, blending timeless elegance with modern sophistication. Read the article to understand the aspects of old money.
5 July 2023 · 5 min read
Brand Manager – The Importance of the Role and Why So Many Companies Are Not Getting It Right
In today's competitive business landscape, the role of a brand manager is crucial for the success and growth of a company. However companies fail to grasp this.
20 June 2023 · 5 min read
Branding: Building a Lasting Impression
Branding is more than just a logo or visual identity; it encompasses the entire essence of your business. Read this article to learn more on branding!
20 June 2023 · 5 min read
Brand Equity: Building Long-Term Value
Brand equity holds immense significance - It represents the intangible value and strength of a brand in the minds of consumers. Read the article to learn more!
20 June 2023 · 6 min read
Brand Management: Nurturing and Sustaining Brand Success
Brand management plays a vital role in shaping the perception, reputation, & success of a brand.explore the importance of brand management & discuss strategies
20 June 2023 · 6 min read
Digital Marketing Strategy: Driving Success in the Digital Age
In today's digital age, a robust digital marketing strategy is essential for businesses to thrive and succeed. Read this article to learn more about strategies!
20 June 2023 · 5 min read
Email Marketing: Driving Engagement and Conversions
In the realm of digital marketing, email marketing remains a powerful tool for businesses to connect with their audience, nurture leads, and drive conversions.
20 June 2023 · 5 min read
SEO in Digital Marketing: Unlocking Organic Growth and Visibility
In the vast landscape of digital marketing, search engine optimization (SEO) holds a significant role in driving organic growth and increasing online visibility
20 June 2023 · 5 min read
Personal Branding: Unleashing the Power Within
Personal branding refers to the process of establishing and promoting your unique identity, expertise, and value proposition. Read this article to learn more!
20 June 2023 · 5 min read
Brand Strategy: Building a Strong Foundation for Success
A well-defined brand strategy not only sets you apart from the competition but also helps you connect with your target audience on a deeper level. Learn more!
20 June 2023 · 5 min read
Brand Positioning: Creating a Strong Market Presence
Brand positioning defines how your brand is perceived by your target audience in relation to competitors. Read this article to learn more on brand positioning.